What is Blum (BLUM)

I. Project Introduction

1. What Is Blum?

Blum is a hybrid cryptocurrency exchange built on the TON blockchain. It combines an off-chain order book with on-chain settlement, offering a gamified token acquisition experience through a Telegram Mini App. The platform provides access to CEX and DEX tokens across 30+ blockchains, featuring meme coin issuance, AI-assisted trading, localized P2P trading, and derivatives trading. Blum is compatible with various wallets, including its built-in MPC wallet, Ton Wallet, Trust Wallet, and MetaMask, enabling users to manage assets and engage in P2P trading conveniently.

2. How Does Blum Work?

Blum provides a high-efficiency and secure one-stop trading experience across multiple blockchains through an off-chain order book and on-chain settlement. It offers various types of assets for trading, including both classic and meme coins. Users can interact with a mobile-first, gamified interface within the Telegram Mini App, completing cross-chain transactions without switching chains or paying native gas fees. Blum integrates localized P2P trading and an AI-powered trading assistant, working seamlessly with MPC wallets and major wallets to create a convenient, interactive, and immersive environment for managing and trading crypto assets.

3. Who Founded Blum?

Blum was co-founded by Gleb Kostarev, Vladimir Smerkis, and Vlad Maslyakov, former executives of Binance in the Eastern European market.

Gleb Kostarev serves as the co-founder and Chief Executive Officer (CEO). He was formerly the vice president of Binance Russia and the head of the Asian region. He has rich experience in global market strategy and operational management and is an important figure in the Web3 industry.

Vladimir Smerkis served as the co-founder and Chief Marketing Officer (CMO). He had a senior background in global brand marketing and strategic expansion. However, in May 2024, he was arrested in Moscow on suspicion of large-scale fraud. Subsequently, Blum announced that Vladimir Smerkis had resigned from his position as CMO.

Vlad Maslyakov serves as the co-founder and Chief Technology Officer (CTO). He has more than two decades of experience in the fields of financial engineering, high-frequency trading, and blockchain technology.

4. Blum Tokenomics

Blum's native token is $BLUM, with a fixed total supply of 1 billion (1,000,000,000). The token allocation and vesting schedule are as follows:

Community (20%): 50% allocated to a pre-launch airdrop (30% unlocked at TGE, 70% unlocked over 6 months); the remaining 50% is for post-TGE community incentives.

Ecosystem Development (20%): 19% unlocked at TGE; the remainder unlocked over 48 months.

Treasury (28.08%): 10% unlocked at TGE; the remaining 90% unlocked over 48 months.

Contributors (16.11%): Released over 24 months after a 12-month cliff.

Strategic Investors (15.81%): Released over 18 months after a 9-month cliff.

5. Timeline of Key Milestones

April 2024: Blum officially launched as a TON-based hybrid exchange supporting off-chain order books and on-chain settlement.

June 2024: Airdrop launch, boosting user activity.

February 12, 2025: Blum raised $5 million in Pre-Seed and Seed funding led by gumi Cryptos Capital, with participation from OKX Ventures, Spartan Group, the TON Foundation, and others.

June 27, 2025: Blum TGE, launching the $BLUM token.

II. Token Information

III. Related Links